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Former fashion editor and publisher Carla Sozzani conceived 10 Corso Como as a virtual narrative. In this sense, 10 Corso Como and Memorieslab share a common core interest. When the exhibition by Nick Waplington was first conceived, we saw it as the perfect partnership. Our dedication to visual storytelling through print, as well as our commitment to traditional processes and strong devotion to design and taste made us the perfect sponsors.
Waplington’s exhibition, “Alexander McQueen Working Process”, also proved a splendid symbiosis because of his attention to detail and willingness to display brief winks of perceived perfection. With our comprehensive chromogenic prints complementing his precise and carefully chosen shots, our sponsorship really pushed the public to enjoy and immerse themselves in the essence of the show.
Artist and photographer Nick Waplington is best known for his Living Room series, his dive into the underworld of ecstasy, and his works on humanity itself. He had his first contact with the world of high fashion via an invitation extended by Alexander McQueen himself. On set in Jerusalem at the time, shooting a piece on geopolitics, Waplington was approached by McQueen who literally dragged him off to London to work with him. The collaboration, six months of recording McQueen’s working process from London to Paris, led them to dissect fashion as a medium and its place in the world, leading them to end the filming at landfills and renewable energy plants. These settings, as a creative medium, tell of destruction, panic and absurdity in the fairy tale world of high fashion.
Since his passing, we can only see McQueen’s eclectic talent through reflections from the past. To experience his work’s meaning, we must look to photographic records. The exhibit on display at 10 Corso Como, with our exclusive chromogenic prints conceived with a unique exposure system, created lifelike works of art that vividly reproduced Waplington’s vision behind every step, so the public can be as close as possible to the Hooligan of English fashion and understand, one piece at a time, the legacy he’s left to future generations.
We can only reproduce a single moment captured by a camera shutter. Before the shutter even reopens, the moment is gone, but it is worth remembering. The world may not be eternal, but the ability of a photo to recall the memory of an instant just very well might be.